Key Amethyst Features
Three key features
Section titled “Three key features”Amethyst has three key features: Index Worker, Search Analytics, and User Analytics.
Available features vary by plan.
Index Worker
Section titled “Index Worker”Index Worker monitors and analyzes how pages are indexed and crawled by search engines. Proper indexing is fundamental to SEO and is essential for helping search engines correctly recognize and display your website. With Index Worker, you can quickly identify pages with crawl or indexing issues and analyze their root causes. This helps you resolve indexing problems and improve SEO performance across your site.
Search Analytics
Section titled “Search Analytics”Search Analytics extends Google Search Console and enables more detailed analysis. You can comprehensively analyze key metrics such as clicks, impressions, click-through rate (CTR), and average position, and track changes over time. This makes it easier to understand trends and seasonality. You can also gain deeper insights through detailed search query analysis, an understanding of user acquisition paths, and analysis of search intent. These capabilities help you plan content strategy and measure the impact of SEO initiatives more efficiently.
User Analytics
Section titled “User Analytics”User Analytics visualizes and analyzes user behavior on your site. You can monitor key metrics such as page views, time on page, and bounce rate in dashboards. You can also extract specific user segments for detailed behavior analysis. By drilling down to individual sessions, you can understand concrete user histories and on-site behavior. This helps you identify opportunities to improve user experience and optimize your site effectively.
